Mark



LYA EDWARDS

________________


Graphic Designer, Photo Retoucher
& Print Production Artist



 


Graphic Design & Art Direction


Additional examples available

OutRide Press Kit


A spot UV splatter texture on black paper creates a wet look, alluding to the waterproof nature of the product while also creating a tone-on-tone effect that looks both premium and rugged. The sides open away from the stationary center which reveals the product and additional branding.

Concept and design by me.

“Play” pattern created by Creative Designer.
In collaboration with Creative Director.
Concept only.

powerstation Press Kit


One, white Lightning cable, prominently displayed in the center among mophie portable chargers and Apple products, highlights the campaign’s theme: The only cable you need.

Concept, art direction and design by me.

Grid image created by Senior Creative Designer, image edits by Photoshop Specialist.
In collaboration with Director of Product Marketing.



Bloomingdale’s POP Display


Favoring brand presence over optimal peg real estate, neon logos adorn the front and back of the display while only showcasing three hero products. These are powered, allowing and encouraging users to interact with the devices. A limited number of gift boxes hang from pegs below.

Designed to resemble a piece of Mid-century Modern furniture, the display sits on top of a wooden table with hairpin legs. Backstock is stored within the locking drawer.

Concept and design by me.

Concept only.